Why Hyperlocal Event Searching Stands Alone

Ventureboyz | March 10, 2017



Have you ever searched for events in your area and found nothing? Or worse, do you find different events on multiple platforms and struggle to find consistency or reliability in your primary event search engine? In this era of technological development, you would expect to be able to easily find a highly advanced event discovery tool; yet most sites leave a lot to be desired. For a myriad of reasons, populating and maintaining useful content in this field is difficult; however, a hyperlocal search engine is the first step in creating a system that will provide comprehensive usable data to its users.
The Event Discovery Dilemma: Creating Value
Creating a sophisticated event search engine is a unique challenge for site and app developers because it requires an ever-growing database of events and activities to generate any true user value. This requires frequent social sharing by event hosts so that the site can accumulate and maintain enough consistent shareable data to become a viable event source over time. Events also have an expiration date, which essentially means they have a limited shelf life, and are also far less valuable to a user when they are too far out into the future. These unique dynamics make life difficult when trying to create a consistent user experience since a much of the content that does accrue is typically too small or from large metropolitan areas.
The Ideal Hyperlocal
Most people looking for activities merely want an easy to use interface that would allow them to sort through various event options using a few general filters, such as category, time, area, and recently added events. More importantly, a user looking for an activity generally wants to find something to do it his or her local area. The turn off for most users is that the databases they rely on don’t contain enough content to allow them to find consistent value. A site with a robust, hyperlocal database of events is ideal because it would provide events in all local cities, even those with a limited population or number of events, combined with a sortable user interface.
The majority of event discovery platforms, however, typically build their event services around their own interests because the all-important content gathering portion of event building is too cumbersome to create and maintain. For example, if they promote themselves as a ticketing service, they may build around, prioritize and/or show only ticketed events. If they are a limited database of events without the resources to event hosts or if they have monetary connections to certain venues, then they may show/prioritize only a small number of events in an area or events in major metropolitan spots where they may receive ad revenue or kickbacks from the host.
As such, these sources are typically unreliable to their user base and can only be used in limited situations for specific pre-defined services. A true hyperlocal event search engine should cater to the end user and shouldn’t limit itself in any capacity because it doesn’t rely on any particular niche or service; if an event is posted somewhere in your market, a search should be able to find it and return a result back to the user due to it’s activity throughout the entirety of the country. This provides the optimum experience for the end user. Now hyperlocal doesn’t always mean you will always have every possible event. It does mean, however, that your intention is to cater to every possible user and to create a wide range of value and an overall positive experience that will keep the user engaged and returning to that site as an event source.
The Battle to Become Hyperlocal
How does a site become hyperlocal – well, that’s the difficult part. This brings us back to the challenges we spoke about earlier. At vspotz, we try very hard to gather any and all events from hosts and venues so that we can provide an overall positive and well-rounded experience. We pride ourselves in building from the ground up – collecting information from hosts and event venues slowly, but methodically, to build an all-encompassing, usable event discovery tool. We don’t rely on any niche services, nor do we intend to, and we are not in the business of making a living running an event site. Our only goal is to create a powerful, positive and useful event experience for you!

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